In August, the European Commission announced a new EU Tourism Policy Framework intended to strengthen European tourism and its competitiveness.
According to the EC, with the entry into force of the Lisbon Treaty, the importance of tourism is recognized. The European Union now has power to support, coordinate and complement tourism-related actions by the Member States.
According to Article 6 of the Treaty, the Union can support, coordinate or supplement the actions of the Member States, without thereby superseding their competence. The main goal of the European tourism policy is to stimulate the competitiveness of the sector based largely upon a balanced and sustainable development strategy. This objective is clearly connected with the new economic strategy of the Union – “Europe2020” and may contribute to the success of other initiatives such as “Innovation Union”, “A Digital Agenda forEurope” and “An Agenda for New Skills and Jobs”.
The European Commission’s Competitiveness Council considered that actions in support of tourism could be based on:
- stimulating competitiveness,
- promoting the development of sustainable, responsible and high-quality tourism,
- consolidating the image and profile of Europe,
- maximising the potential of EU policies and existing financial instruments for tourism.
Actions supporting tourism could be grouped according to the following four priorities:
- Stimulate competitiveness in the European tourism sector;
- Promote the development of sustainable, responsible and high-quality tourism;
- Consolidate the image and profile ofEuropeas a collection of sustainable and highquality destinations;
- Maximise the potential of EU financial policies and instruments for developing tourism.