SW Associates, LLC: Sustainable Development through Tourism

Abu Dhabi – Hotel Quality and Classification

Establishment of a new Hotel Quality and Classification System

What: With SRI International, SW Associates was contracted to analyze the hotel classification system in Abu Dhabi and compare this to other systems such as the Swiss classification system. This involved a detailed comparative analysis that produced a customized system based on an internationally recognized five-star rating system.

The Objectives and Results were:

  • Establishment of  a rating system that is consistent with international standards
  • Provided clear framework for investors, tour operators, and guests
  • Developed ratings for hotel properties in Abu Dhabi
  • Increased the competitiveness of Abu Dhabi’s hotels and overall tourism products.
Properties were scored on:
  • Guest accommodations factors (bedrooms and bathrooms)
  • Overall building characteristics
  • Food and beverage facilities
  • Guest leisure and professional services (health club facilities, pools, gardens, and business and conference facilities)
  • The availability of miscellaneous services such as express check-out and bed turndown
  • Fire and safety measures
  • Quality of hotel furniture and cleanliness of public premises
  • Amenities above the minimal standards
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