SW Associates, LLC: Sustainable Development through Tourism

Cheryl Hargrove, President, Hargrove International

Cheryl M. Hargrove is president of Hargrove International, a company specializing in cultural heritage  tourism planning, development and marketing services.

Clients include:

  • National Geographic’s Center for Sustainable Destinations
  • National Trust for Historic Preservation
  • Appalachian Regional Commission (ARC)
  • Maryland Heritage Areas Program
  • New Jersey Heritage Tourism Program
  • Kansas Byways Program
  • Pennsylvania Artisan Trails
  • Route 6 Association
  • US-China Arts Exchange

Hargrove recently completed the story collection and writing of ARC’s Civil War Home Front map-guide for insertion into American Heritage magazine this spring.

A 30-year travel industry veteran, Hargrove served as Associate Director of National Geographic’s Center for Sustainable Destinations in 2007 where she assisted destinations develop and market their place-based experiences. She authored, edited or coordinated several National Geographic branded Geotourism MapGuides for destinations, including Montreal, Northeast Kingdom of Vermont (featuring its economy and experiences, including recreation and sugar making), and two for Appalachia.

Hargrove is best known as the National Trust for Historic Preservation’s first Director of Heritage Tourism.  While at the Trust, she developed the key steps and principles for sustainable tourism focusing on history and culture. She also produced the publication Getting Started: How to Succeed in Heritage Tourism and its companion video, Preserving the Past … Building the Future.

Hargrove is currently a board member of Cultural Tourism DC, a member of the Society of American Travel Writers’ Phoenix Committee, lifetime member of the International Association of Business Communicators, former member of US Cultural & Heritage Tourism Summit Advisory Committee and the America’s Byways Expert Review Panel, and former chair of the Travel Industry Association of America’s Communications Council.

Cheryl M. Hargrove
Tel: 202-547-0959; 912-638-6078
Cell: 202-236-3777

 

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