SW Associates, LLC: Sustainable Development through Tourism

Posts in category Tourism Marketing

Chinese Tourism — “Always on My Mind”

Chinese Tourism — “Always on My Mind”

Over the past couple of years, after working on tourism development projects around the globe, for nearly every destination without exception from tiny St Lucia to India, China is on everyone’s minds in the tourism world.  I couldn’t help but think of the song “Always on My Mind,” which has been bouncing around the charts […]

Read More

Rwanda featured in Selling Long Haul

Rwanda featured in Selling Long Haul

Melissa Shales, the former chair of the British Guild of Travel Writers, just published a feature on “How to Sell Rwanda” in the UK-based Selling Long Haul publication and website. For Rwanda, especially Nyungwe National Park, which is highlighted in the article, this is potentially very helpful positioning with the UK market. Selling Long Haul […]

Read More

UK Visitors to Rwanda – 41% Increase in 2011

UK Visitors to Rwanda – 41% Increase in 2011

UK Market – 41% Increase in 2011 Rwanda Tourism Fact Sheet for the World Travel Market 2011 Rwanda is actively working to sustainably grow its tourism sector and the efforts are succeeding. UK  tourist arrivals are steadily increasing helped, no doubt, by the 12 exhibitors on the Rwanda Stand and the RDB. HIGHLIGHTS Annual average […]

Read More

New Tourism Strategy Coming for Northern Territory, Australia

New Tourism Strategy Coming for Northern Territory, Australia

The Government of the Northern Territory in Australia has just launched the development of a new tourism strategy for the State. The new Five Year Tourism Strategic Plan is expected to be implemented starting in early 2013. According to the Government, the strategic plan will: • Articulate our vision for where the Northern Territory should […]

Read More

Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

The Japanese has proposed (emphasis on proposed!) an interesting marketing strategy to attract visitors back to the country — give away 10,000 tickets to prospective tourists. The story has gone viral. Major media such as Time Magazine, The Guardian, USA Today, Wall Street Journal and many others have circulated the story. When clicking to the Japan […]

Read More

Gambia Establishes Tourism Board

Gambia Establishes Tourism Board

As in many countries, Gambia has established a Tourism Board to focus on marketing the country internationally. It is increasingly common to separate a country’s tourism marketing from other tourism development activities. According to AllAfrica.com, “The minister of Tourism and Culture, Aja Fatou Mass Jobe-Njie Monday inaugurated the new board of directors of the Gambia […]

Read More