In an interview published today on Travel Daily News International’s website, SW Associates President Scott Wayne talks with Manzi Kayihura, President of the Rwanda Tour and Travel Association and Managing Director of Thousand Hills Expeditions in Rwanda about Nyungwe National Park and its recent recognition by the British Guild of Travel Writers. The USAID-sponsored Nyungwe Nziza Project, which is working with the Rwanda Development Board, was awarded the Best Overseas Tourism Project and Best Global Tourism Project by the Guild at their annual awards gala just before the World Travel Market in London on November 4th. Click here to access the interview on the Travel Daily News website.
The US Department of Commerce announced today that the President’s January Executive Order and May release of the country’s National Travel and Tourism Strategy, international tourism and spending have increased substantially. In a White House press release issued today, the Administration said the following:
“The Obama Administration’s number one priority is to strengthen our economy, create jobs, and restore economic security for the middle class. One way to help strengthen the economy is to make the U.S. the top destination for international visitors. Since the President issued an Executive Order in January and the National Travel and Tourism Strategy was subsequently released by this Administration in May, the Departments of Commerce, Homeland Security, Interior, and State have put a priority on expanding travel to and within the U.S., while remaining vigilant in protecting our national security.
Today, we learned that these efforts are working. The U.S. Department of Commerce announced that international visitors spent an estimated $13.7 billion on travel to, and tourism-related activities within, the United States during the month of July–$350 million (3 percent) more than was spent in July 2011. Travel and tourism-related exports have increased, on average, more than $1.1 billion a month during the first seven months of 2012.
Also today, the Bureau of Economic Analysis (BEA) released estimates for the second quarter 2012 from their Travel and Tourism Satellite Accounts. These accounts present a detailed picture of travel and tourism activity and its role in the U.S. economy, including estimates of spending by travelers in six categories of goods and service as well as estimates of the employment generated by travel and tourism and related industries. Today’s data reveal that real spending on travel and tourism increased at an annual rate of 2.1 percent in the second quarter of 2012 after increasing 4.9 percent (revised) in the first quarter of 2012, supporting 7.6 million jobs.”
The bottom line is noteworthy for tourism administrations and organizations around the world: tourism can make a substantial positive impact on economies, especially export earnings, jobs and incomes.
And, as the US Travel and Tourism Satellite Account shows, this positive economic impact spreads all across an economy. The Satellite Account enables the US Government to more accurately measure the direct and indirect economic impacts. The Satellite Account numbers show faster growth in the tourism economy than the economy as a whole. Click on the links for more information direct from the White House and the US Department of Commerce’s Bureau of Economic Analysis.
Over the past couple of years, after working on tourism development projects around the globe, for nearly every destination without exception from tiny St Lucia to India, China is on everyone’s minds in the tourism world. I couldn’t help but think of the song “Always on My Mind,” which has been bouncing around the charts globally now in 300 recorded versions. If you recall, the lyrics went partially like this: “If I made you feel second best…Girl I’m sorry I was blind…You were always on my mind…”
Well, destinations such as Australia are far from blind about the Chinese outbound market or considering it second best. The latest edition of the HVS Asia Pacific Newsletter just reported the following, which I take to be an interesting market indicator:
“The Australian Government has granted Tourism Australia a new fund, Asia Marketing Fund, worth A$48.5 million (US$49.9 million). The new funding aims to generate increased visitation and economic returns from Asia, which is Australia’s fastest growing tourism region. Visitor numbers from Asia have tripled since 1990, and spending by Asian visitors in Australia has grown by 64% since 2000. Tourism Australia will focus the first year of the fund on four strategic projects, includng targeting three secondary cities in China – Qingdao, Chengdu and Chongqing through its existing China 2020 Strategy.”
64% growth in spending! Not surprising that the Fund is also targeting secondary cities. Secondary cities in a Chinese context are still nearly of megalopolis sizes. There are more than 100 cities with populations over 1 million in the country! Lots of potential outbound generating markets!
Melissa Shales, the former chair of the British Guild of Travel Writers, just published a feature on “How to Sell Rwanda” in the UK-based Selling Long Haul publication and website. For Rwanda, especially Nyungwe National Park, which is highlighted in the article, this is potentially very helpful positioning with the UK market. Selling Long Haul [...]
Oxford, UK-based IEWY News just reported that Scotland has seen “a six per cent increase in domestic visitors in the first six months of 2011, compared to the same period in 2010, and a 13 per cent increase in expenditure. VisitScotland also reported its ‘Surprise Yourself’ campaign generated an additional £89.9 million to Scotland’s economy [...]
UK Market – 41% Increase in 2011 Rwanda Tourism Fact Sheet for the World Travel Market 2011 Rwanda is actively working to sustainably grow its tourism sector and the efforts are succeeding. UK tourist arrivals are steadily increasing helped, no doubt, by the 12 exhibitors on the Rwanda Stand and the RDB. HIGHLIGHTS Annual average [...]
Rwanda and especially the Rwanda Development Board’s Tourism Department are actively working to grow the country’s tourism sector in a sustainable way and the efforts are succeeding and being recognized by the World Economic Forum’s Tourism Competitiveness Index. International tourist arrivals and receipts are increasing along with international air access, new and upgraded parks and [...]
Egypt’s Ahram News just reported that the Ministry of Tourism is planning to emphasize and promote green tourism, particularly around Sharm el Sheikh. “Music” to this author’s ears – 23 years ago I was finishing the second edition of Lonely Planet’s Egypt and Sudan guide and had just gone scuba diving at Sharm and other [...]
The Government of the Northern Territory in Australia has just launched the development of a new tourism strategy for the State. The new Five Year Tourism Strategic Plan is expected to be implemented starting in early 2013. According to the Government, the strategic plan will: • Articulate our vision for where the Northern Territory should [...]
The Japanese has proposed (emphasis on proposed!) an interesting marketing strategy to attract visitors back to the country — give away 10,000 tickets to prospective tourists. The story has gone viral. Major media such as Time Magazine, The Guardian, USA Today, Wall Street Journal and many others have circulated the story. When clicking to the Japan [...]