SW Associates, LLC: Sustainable Development through Tourism

Posts in category Middle East

Egypt’s Ministry of Tourism establishes Green Tourism Department

Egypt’s Ministry of Tourism establishes Green Tourism Department

Egypt’s Ahram News just reported that the Ministry of Tourism is planning to emphasize and promote green tourism, particularly around Sharm el Sheikh. “Music” to this author’s ears – 23 years ago I was finishing the second edition of Lonely Planet’s Egypt and Sudan guide and had just gone scuba diving at Sharm and other […]

Read More

New Jordan Tourism Strategy Based on Four Pillars

New Jordan Tourism Strategy Based on Four Pillars

The recently announced National Tourism Strategy for Jordan (2011-15) is based on four main pillars: 1) Marketing and promotion — Expect to see an increased emphasis on social and digital media especially aimed at high-yield markets.  Jordan is aiming to increase tourist arrivals to 9.4 million and tourism receipts to $5.9 billion. 2) Product development […]

Read More

Sharjah UAE Tourism Market Positioning Pays Off

Sharjah UAE Tourism Market Positioning Pays Off

The Emirate of Sharjah in the United Arab Emirates has been increasingly and successfully positioning itself as a diverse family destination. According to Director General Mohamed A. Al Noman, Sharjah is a complete holiday destination for all sorts and categories of international tourists.   “Sharjah attracts both the East and the West and European travellers as well as […]

Read More

Egypt’s Politics and Tourism

Egypt’s Politics and Tourism

National Public Radio reported from Cairo this morning that the continued political uncertainly in Egypt is keeping visitors away. It is true that Egypt has lost visitors — as you will read in this report, but all is not lost. Some tourists are still visiting and more will come in the future. Egypt is a […]

Read More