SW Associates, LLC: Sustainable Development through Tourism

Posts in category China

Chinese Tourism — “Always on My Mind”

Chinese Tourism — “Always on My Mind”

Over the past couple of years, after working on tourism development projects around the globe, for nearly every destination without exception from tiny St Lucia to India, China is on everyone’s minds in the tourism world.  I couldn’t help but think of the song “Always on My Mind,” which has been bouncing around the charts […]

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Where and When do Chinese Travel Outside China?

Where and When do Chinese Travel Outside China?

Where and When do Chinese Travel Outside China?中国游客出境游的目的地和时间选择 By Scott Wayne and Anna Xie 斯科特.韦恩和谢安娜 According to a recent report by the China Tourism Academy (CTA), in the first half of 2011, approximately 32 million Chinese traveled abroad and spent US$28 billion, up by 19% and 17% respectively over the same period in 2010.  According […]

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China Outbound – in hot pursuit!

China Outbound – in hot pursuit!

Tapping the Chinese outbound market has become a top priority for many destinations. Not surprising, Chinese travelers are one of the fastest growing markets in both arrivals and expenditures — as SW Associates has seen with every client and every project this year. Everybody wants a slice of the Chinese outbound market. Over the past […]

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