SW Associates, LLC: Sustainable Development through Tourism

Posts in category East Asia and the Pacific

Chinese Tourism — “Always on My Mind”

Chinese Tourism — “Always on My Mind”

Over the past couple of years, after working on tourism development projects around the globe, for nearly every destination without exception from tiny St Lucia to India, China is on everyone’s minds in the tourism world.  I couldn’t help but think of the song “Always on My Mind,” which has been bouncing around the charts […]

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ASEAN Tourism Country Reports and Presentations 2011

ASEAN Tourism Country Reports and Presentations 2011

Imtiaz Muqbil, Editor and Publisher of the Travel Impact Newswire just posted the following set of very useful reports from the ASEAN Tourism Forum. Check out the reports and Imtiaz’s comprehensive reporting in his newsletter. ASEAN Tourism Country Reports & Presentations 2011 IMTIAZ MUQBIL The following reports on the tourism situation of 8 of the […]

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Where and When do Chinese Travel Outside China?

Where and When do Chinese Travel Outside China?

Where and When do Chinese Travel Outside China?中国游客出境游的目的地和时间选择 By Scott Wayne and Anna Xie 斯科特.韦恩和谢安娜 According to a recent report by the China Tourism Academy (CTA), in the first half of 2011, approximately 32 million Chinese traveled abroad and spent US$28 billion, up by 19% and 17% respectively over the same period in 2010.  According […]

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China Outbound – in hot pursuit!

China Outbound – in hot pursuit!

Tapping the Chinese outbound market has become a top priority for many destinations. Not surprising, Chinese travelers are one of the fastest growing markets in both arrivals and expenditures — as SW Associates has seen with every client and every project this year. Everybody wants a slice of the Chinese outbound market. Over the past […]

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New Tourism Strategy Coming for Northern Territory, Australia

New Tourism Strategy Coming for Northern Territory, Australia

The Government of the Northern Territory in Australia has just launched the development of a new tourism strategy for the State. The new Five Year Tourism Strategic Plan is expected to be implemented starting in early 2013. According to the Government, the strategic plan will: • Articulate our vision for where the Northern Territory should […]

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Tourism Australia Targets India with New 2020 Strategy

Tourism Australia Targets India with New 2020 Strategy

Tourism Australia reported today at the Australian Tourism Directions Conference in Canberra that the industry’s vision to double annual overnight tourist visitor spending to A$140 billion by 2020 remains firmly on track but with clear scope to further improve Australia’s global competitiveness in the sector. Last week Tourism Research Australia set out the full extent […]

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Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

The Japanese has proposed (emphasis on proposed!) an interesting marketing strategy to attract visitors back to the country — give away 10,000 tickets to prospective tourists. The story has gone viral. Major media such as Time Magazine, The Guardian, USA Today, Wall Street Journal and many others have circulated the story. When clicking to the Japan […]

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South Korea Pledges Policy of Tourism Support for Developing Countries

South Korea Pledges Policy of Tourism Support for Developing Countries

The 19th  Session of the UNWTO General Assembly opened yesterday in South Korea. The Korea Times reported that Choe Kwang-shik, Minister of Culture, Sports and Tourism said that his country has and will continue to lend support to poor nations to help them fight poverty through generating larger tourism revenue. “We will provide financial, technical know-how […]

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Thai Govt Looks for Closer Private Sector Cooperation to Double Tourism Revenue

Thai Govt Looks for Closer Private Sector Cooperation to Double Tourism Revenue

Thailand – Joint public-private consultative committee for the tourism industry established to double tourism revenue. Thai tourism authorities have seen tremendous tourism success led by government authorities often in coordination with businesses. So, it is useful to watch what they do on tourism investment, marketing and promotion and how they do it. According to the […]

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Philippines urges Liberalization Policies to Increase Tourism

Philippines urges Liberalization Policies to Increase Tourism

Following open policies around the world, the Philippines Travel Agencies Association is urging the Government to pursue open skies, more rational airline taxes and relaxed visa requirements. The Philippines Daily Inquirer reported: ” The Philippine Travel Agencies Association (PTAA) is urging the government to capitalize on the pocket open skies policy and to rationalize the […]

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