Imtiaz Muqbil, Editor and Publisher of the Travel Impact Newswire just posted the following set of very useful reports from the ASEAN Tourism Forum. Check out the reports and Imtiaz’s comprehensive reporting in his newsletter.

ASEAN Tourism Country Reports & Presentations 2011

The following reports on the tourism situation of 8 of the 10 ASEAN countries were presented at the ASEAN Tourism Forum meetings in Manado in January 2012. They have been made public in order to promote a better understanding of  official ASEAN tourism policies, strategies, directions and trends, build the ASEAN tourism brand image and promote travel to, from and within the ASEAN tourism fraternity. Published exclusively in Travel Impact Newswire.

Pls click on each image to download the report.

Brunei Darussalam

Cambodia

Indonesia

 Lao PDR

Malaysia

Myanmar

Singapore

 Thailand at the 8th ASEAN-India Tourism Working Group Meeting

Thailand at the 20th Meeting of ASEAN, China, Japan & Rep. of Korea National Tourism Organizations

Vietnam

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Oxford, UK-based IEWY News just reported that Scotland has seen “a six per cent increase in domestic visitors in the first six months of 2011, compared to the same period in 2010, and a 13 per cent increase in expenditure. VisitScotland also reported its ‘Surprise Yourself’ campaign generated an additional £89.9 million to Scotland’s economy since its launch in March – making it VisitScotland’s most successful domestic campaign to date.”

13 percent increase in expenditure from a six percent increase in domestic visitors is an impressive ratio, especially given the economic downturn in the UK and Western Europe.

Enterprise Scotland and VisitScotland are aiming to increase expenditures by 50% over 2006 by 2015.

In March 2006 the Scottish Executive published Scottish Tourism: The Next Decade – a Framework for Change (commonly referred to as the Tourism Framework for Change) – a copy of which can be accessed here TFFC Strategy document.  Halfway through the 10 year plan, implementation is proving to be successful. For tourism strategists and planners, this strategy is worth reviewing.

One of the main keys to their success has been close cooperation with the private sector and other stakeholders through the following implementation groups:

Scottish Tourism Implementation Groups - Recipe for Success!

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Where and When do Chinese Travel Outside China?中国游客出境游的目的地和时间选择

By Scott Wayne and Anna Xie 斯科特.韦恩和谢安娜

According to a recent report by the China Tourism Academy (CTA), in the first half of 2011, approximately 32 million Chinese traveled abroad and spent US$28 billion, up by 19% and 17% respectively over the same period in 2010.  According to the United Nations World Tourism Organization, China will be the world’s fourth-largest source of outbound tourists by 2020, with 100 million outbound travelers. With such delectable numbers, many destinations are striving to attract more Chinese tourists, especially while the traditional outbound generating markets of the US, Western Europe and Japan are still mired with economic challenges, which have softened some international outbound travel. 中国旅游研究院最近的一份报告指出,2011上半年大约有三千两百万中国游客到国外旅行,花费高达二百八十亿美元。分别比2010年同期增长19%和17%。 根据联合国世界旅游组织数据,到2020年中国将是世界第四大出国旅游客源国,有将近1亿出国游客。这些数据使得各大国家都想尽方法来吸引更多的中国游客,尤其当美国,西欧和日本这些传统的出境游客源国的经济仍受到挑战的时候,他们出境游的人数也呈疲软状态。

According to Qunar.com, the world’s largest Chinese language travel website, the top destinations for travelers from Beijing were Hong Kong, Tokyo, Seoul, Singapore, Bangkok, New York, Paris, Kuala Lumpur, London and Sydney.

Other destinations are also attempting to “capture” Chinese travelers. India, for example, has launched its ‘Incredible India’ campaign with dances and cultural events throughout China presenting India in an effort to woo Chinese visitors. Sri Lanka is also looking towards China to boost its inbound tourism. And the Melbourne Convention and Exhibition Center has increased its marketing efforts in response to more interest among Chinese enterprises in incentive trips for their staff. 根据世界范围最大的中文语言旅游网站-去哪儿网,从北京出发的中国游客首选的前十名目的地包括:香港,东京,首尔,新加坡,曼谷,纽约,巴黎,吉隆坡,伦敦和悉尼。

其他的目的地也设法吸引中国游客。比如印度在中国各大城市启动了“神奇印度”宣传活动,通过印度的舞蹈和文化活动来展示印度的魅力。斯里兰卡也想通过吸引中国游客来推动国内的旅游业。另外还有墨尔本会展中心已经加大了在中国的市场营销力度来吸引中国的企业为员工提供到墨尔本的奖励性旅游。

As these and other destinations are learning, it is essential to understand the behavior of Chinese outbound travelers: 各大目的地都在争相吸引中国游客,最关键的是要了解中国出境游游客的消费习惯:

  • According to the Chinese hotel and destination review website Daodao.com (the Chinese version of Trip Advisor), about 34 percent of Chinese travelers choose budget hotels26 percent four-star hotels and 16 percent five-star hotels. 根据中国酒店和目的地评价网站-到到网,大约有34%的中国游客选择经济型酒店,26%选择4星级酒店,还有16%的选择5星级酒店。
  • Increasing numbers of Chinese prefer to visit one or two countries during an overseas trip. 越来越多的中国游客一趟出境游会游览一到两个国家。
  • More than 61 percent of Chinese tourists conducted online research ahead of their trips and about 48 percent of travelers adjusted their trips after conducting this research. 多于61%的中国游客在出游前会上网做一些调查准备,其中48%的游客会在网上调查之后调整自己的出游计划。
  • Shopping is perhaps the most important activity for Chinese traveling abroad with western brands and especially designer brands favored most. Prices are lower for top brands outside China. And the brands demonstrate a person’s  social status and wealth. 对于中国游客来说,购物大概是最重要的活动之一,尤其是欧美的品牌,特别是设计师的牌子。由于这些品牌的售价在中国比在境外高。而且通过这些品牌可以展示个人的社会地位和财富。
  • Most Chinese travel occurs during holidays 大部分中国游客在节假日出游
Public Holidays 中国的法定节日
New Year’s Day 新年 January 01  一月一号
Spring Festival (Chinese New Year) 春节 Lunar calendar, varies, longest holiday, students have 1 month off and worker can have 3 days to 2 weeks off 中国的农历新年,学生可以有一个月的假,公司员工有3天到二周的假
Tomb Sweeping Festival 清明节 April 05 四月五号
Labor Day 劳动节 May 01 五月一号
Dragon Boat Festival 端午节 June, varies based on lunar calendar 一般在6月,依农历而定
Mid-Autumn Festival 中秋节 September, varies based on lunar calendar 九月,依农历而定
National Day 国庆节 Oct.1-3 (plus weekends, usually extended to 1 week) 十月1-3号,加上双休日,有一周的假
Summer Holiday 暑假 Mainly for students and teachers, more than 2 months off  在校的学生和老师,能有2个多月的假

 For deeper information on Chinese travel habits, check out the following: 更多关于中国游客的详细信息,请参照以下资料:

The Green Book of China’s Tourism is compiled annually in Chinese by the Tourism Research Centre, Chinese Academy of Social Sciences (CASS), the highest-ranking academic institution in China. It includes reports on China’s domestic, inbound and outbound tourism. In 2011 for the first time Social Sciences Academic Press (SSAP) of China and COTRI are cooperating to present this translation in English. The Green Book of China’s Tourism offers 16 chapters edited by tourism experts Zhang Guangrui, Song Rui and Liu Deqian and written by foremost academics, administrators and practitioners of tourism in China. The Green Book provides comprehensive analysis, forecast and prospect on key issues in Chinese tourism related to the industry, government policy, destinations and tourism research. 中国旅游绿皮书是由旅游研究中心和中国最具权威的中国社科院联手打造。它包括了中国国内旅游,入境游和出境游的各个报告。2011年,中国社会科学文献出版社和中国出境游研究所第一次联手推出此书的英文版。中国旅游绿皮书提供了由中国旅游业专家张广瑞,宋瑞和刘德谦编辑的,以及权威学者,行政管理者和业内人士撰写的16个章节。绿皮书提供了中国旅游涉及到行业,政策,目的地和学术研究的旅游综合广泛的分析,预测以及前景。

 

 

 

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[This is a more personal post -- a press release about my brother, Ken and am proud of him!]

For Immediate Release—Queens, New York, December 15, 2011 . . .

Jenny Dixon, Director, The Noguchi Museum, today announced that Kenneth Wayne has been named Deputy Director for Curatorial Affairs at The Noguchi Museum. Mr. Wayne, who assumes his post on January 3, 2012, will be the first person to hold this position at the Museum.

Ms. Dixon states, “We are delighted that Kenneth Wayne will be joining The Noguchi
Museum staff. A highly regarded expert in modern sculpture, with extensive museum
experience, he will bring new scholarship on Noguchi and his work to the Museum’s exhibitions, publications, and programming. I know that the Board of Trustees and staff join me in welcoming Kenneth to the Museum.”

Mr. Wayne added, “I am thrilled to be joining The Noguchi Museum, one of New York
City’s great cultural treasures. I look forward to working with my new colleagues, and to
deepening our understanding of Noguchi, his work, and its place in the history of modern art and society. I am proud to join an institution that pioneered the development of Long Island City into one of New York’s most exciting arts destinations.”

Mr. Wayne’s appointment comes at a time when the Museum, long celebrated for its
comprehensive collection of Noguchi’s work and its exquisite sculpture garden and galleries, has firmly established active programs of temporary exhibitions and public programs. These bring a variety of aesthetic and intellectual viewpoints to the Museum, creating engaging dialogues with Noguchi’s art and bringing new perspectives to the cultural context in which his work developed, as well as to his influences on contemporary practice. With the recent publication of the first installment of the Noguchi catalogue raisonné, the Museum is also revitalizing its scholarly focus.

Kenneth Wayne has an accomplished career in both the academic and museum
communities. Since 2010 he has consulted for organizations ranging from Christie’s Paris to the Man Ray Trust and Il Museo di Arte Moderna e Contemporanea di Trento e Rovereto, Italy, among others. Prior to this, he was chief curator at the Heckscher Museum of Art, in Huntington, New York (2005–2010); curator of modern art at the Albright-Knox Art Gallery, in Buffalo, New York (1999–2005); the Joan Whitney Payson Curator at the Portland Museum of Art, in Maine (1995–1999); and the arts director at the University of Maryland, College Park (1994–1995). He has curated or co-curated dozens of successful exhibitions on a range of modern and contemporary art and artists, garnering important administrative experience in the process. Mr. Wayne is a prolific author whose scholarship has appeared in numerous exhibition catalogues and journals and has been translated into French, Spanish, German, and Italian. In addition, he
has lectured at such institutions as the Henry Moore Institute, in Leeds, England, and the Royal Academy of Art, in London. Mr. Wayne currently serves on the board of the Alexander Archipenko Catalogue Raisonné Project and is a member of the Association of Art Museum Curators, where he sits on the website committee. From 2000 to 2005, he was a trustee of Somerset House Art History Foundation, in London and New York. The recipient of a number of honors and awards, he received a Ph.D. in art history from Stanford University, an M.A. in modern art from the Courtauld Institute of Art, University of London, and a B.A. in art history from the University of California, Berkeley.

The Noguchi Museum 
The Noguchi Museum—chartered as The Isamu Noguchi Foundation and Garden
Museum—was founded and designed by Japanese-American artist Isamu Noguchi (1904–1988), one of the most critically acclaimed sculptors of the twentieth century. Housed in a converted 1920s industrial building in Long Island City, Queens, the Museum is itself considered to be one of the artist’s greatest achievements.

The Museum’s two-story facility houses ten galleries and a widely celebrated outdoor
sculpture garden. As a whole, it provides an intimate, reflective space in which to experience the range of Noguchi’s sculptures in stone, metal, wood, and clay, as well as models for public projects and gardens, dance sets, and his Akari Light Sculptures. It manages not only the world’s largest and most extensive collection of Noguchi’s work, but also his complete archives. The galleries present both an ongoing installation of objects from the collection and special exhibitions that offer a rich, contextualized view of the artist’s practice and career.

An international center for the study and interpretation of Noguchi’s work, the Museum
serves the international community by organizing traveling exhibitions and loaning art to other institutions. It additionally offers scholars access to its archives, including the artist’s records, correspondence, manuscripts, and photographs. In November 2011, the Museum published the first installment of a catalogue raisonné of Noguchi’s oeuvre.

For additional public information: www.noguchi.org.

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Tapping the Chinese outbound market has become a top priority for many destinations. Not surprising, Chinese travelers are one of the fastest growing markets in both arrivals and expenditures — as SW Associates has seen with every client and every project this year. Everybody wants a slice of the Chinese outbound market.

Over the past month following the World Travel Market in London, there has been a steady stream of reports and articles focusing on the fast growth of Chinese travel. The following are some highlights, which we found interesting and useful:

Starting with WTM…

  • Euromonitor International reported that the Chinese are expected to spend US$57 billion on accommodation domestically and internationally this year.
  • About 58 million Chinese traveled outside China in 2010 with outbound forecast to grow by 20%.
  • Chinese tourism investment in the Caribbean is rapidly increasing.
  • Three WTM seminars on the Chinese market
    • China outbound clinic by China travel expert, Dr. Wolfgang Arlt
    • Workshop on the New Chinese Tourists – Tom Jenkins, the Executive Director of ETOA, Jens Thraenhardt, President of Dragon Trail and again with Dr. Arlt.
    • Seminar on China’s MICE market development

And from the October 2011 UNWTO Barometer…

  • Over the past decade, Chinese tourism expenditures have gone from US$13 billion to US$58 billion! 30% growth from 2009 to 2010!

And from ChinaTravelTrends.com (December 2nd, 2011)…

  • “[F]or destinations and companies not located on the beaten track, the much hyped deluge of Chinese tourists has, until now, been little more than a mirage…With the start of the second wave of China’s outbound tourism, all this is changing. The “New Chinese Tourists”, knowledgeable, sophisticated, travel-savvy and predominantly below 45 years of age, are entering the scene. New Chinese tourists look for deeper experiences and closer contact with local host populations during their self-organized trips. Click here for the full article.
  • By the end of 2011, the China Outbound Tourism Research Institute (COTRI) is estimating that Chinese outbound trips will total 65 million.
And from the Tourism Research Centre, Chinese Academy of Social Sciences (CASS)…
  • For further details about the Chinese outbound market, as well as the domestic and inbound markets, one of the most authoritative sources is the 2011 Green Book of China’s Tourism:

The Green Book of China’s Tourism is compiled annually in Chinese by the Tourism Research Centre, Chinese Academy of Social Sciences (CASS), the highest-ranking academic institution in China. It includes reports on China’s domestic, inbound and outbound tourism. In 2011 for the first time Social Sciences Academic Press (SSAP) of China and COTRI are cooperating to present this translation in English. The Green Book of China’s Tourism offers 16 chapters edited by tourism experts Zhang Guangrui, Song Rui and Liu Deqian and written by foremost academics, administrators and practitioners of tourism in China. The Green Book provides comprehensive analysis, forecast and prospect on key issues in Chinese tourism related to the industry, government policy, destinations and tourism research.

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ITB Berlin and IPK International just reported that Asian travel for 2011 was up by 6% over 2010 and is forecast to rise by another 5% in 2012. IPK conducts extensive surveys of travelers throughout Asia, the results of which appear in their Asian Travel Monitor and in the upcoming ITB World Travel Trends Report. Some highlights from both reports:

32% of travelers in Asia intend to increase travel in 2012

Increased demand for “edutainment” parks, adventure holidays, luxury travel and sports tourism

Inbound travel to Japan has not recovered from the earthquake, down more than 30%.

Japanese outbound travel fell by only 6%

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The World Travel Market (WTM) finished last week with almost 48,000 senior travel industry professionals, government ministers and international press in attendance. The WTM was a veritable candy store of seminars, press conferences and exhibitor activities — far more than was humanly possible to absorb. However, a few issues seemed to dominate some of the discussions. Here are just a few highlights:

  • The World Travel and Tourism Council downgraded its forecasts for tourism growth. Click here for more information.
  • WTTC President David Scowsill again called for scrapping the UK Air Passenger Duty, which has been cited as discriminatory and counter-productive. Here’s a link for more information.
  • WTTC is also pushing for a universal electronic visa scheme, which would make it easier to travel globally and reduce processing costs for governments, the travel industry and travelers.
  • Strong Ministers of Tourism from Egypt and Tunisia were at WTM pushing hard to regain market share and more strongly reposition their destinations. Free elections in both countries seem to show that all parties support rejuvenated tourism sectors.
  • The UN World Tourism Organization is forecasting 1.8 billion international tourist arrivals by 2030– a staggering number that requires even more attention to planning and strategies for sustainable tourism development.
  • UNWTO Secretary General Taleb Rifai also said that the Organization is forecasting that by 2015 emerging economies will be receiving more international tourist arrivals than advanced economies.
  • WTM reported on the opening day that the industry should watch for fast growth among increasing outbound travel from Sri Lanka, Indonesia, Malaysia,  Mexico and Argentina — the SLIMMA countries!

Watch this space for more highlights…

 

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The global Travel & Tourism industry will grow more slowly in 2011 and 2012 than previously indicated, according to the World Travel & Tourism Council (WTTC).

WTTC’s annual research, published in March 2011, forecast growth of 4.5% and 5.1% in 2011 and 2012 respectively. Following the deterioration in global financial conditions in the second half of 2011, the continuing eurozone debt crisis, and the threat of a return to recession in the United States, the growth forecasts for 2011 and 2012 have been
downgraded to 3.2% and 3.3% respectively. The numbers measure direct contribution to GDP.

Long-term prospects remain strong, as WTTC predicts ten-year growth holding steady at around 4% per year between 2011 and 2021. This is down marginally from the annual growth of 4.3% forecast in March 2011, with the reduction due almost entirely to the downward revisions to growth in 2011 and 2012.

The latest economic data points to a slowdown in economic activity in the spring and summer of 2011. GDP growth in the USA is down from over 3% in the fourth quarter of 2010 to around 1.5% in the second quarter of 2011, with similar levels in the eurozone and growth as low as 0.5% in the UK in Q2 2011. Nevertheless, latest Travel & Tourism indicators show that people are still travelling – with international air travel and hotel occupancy rates up.

Click here to download full presentation by David Scowsill.Download

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Rwanda is actively working to grow its tourism sector in as sustainable a way as possible and the efforts are succeeding. RwandAir’s fleet is expanding and new flights and airlines are coming.

HIGHLIGHTS

  • RwandAir adds second B737-800 to its fleet, which will provide service to Johannesburg, Dubai and Lagos. With the planned 2015 opening of the new Bugesera International Airport south of Kigali, Rwanda is becoming well positioned to be a major transportation hub for Eastern and Central Africa.
  • Turkish Airlines announced that they will launch a direct route from Istanbul to Kigali in April 2012. Kigali is their 18th destination city in Africa. A code-sharing agreement between Turkish Airlines and RwandAir will increase access even further. Turkish Airlines is a member of the Star Alliance, which includes Lufthansa and United Airlines.
  • KLM launched service to Kigali via Amsterdam less than a year ago and now offers daily service via KLM and KLM/Kenya Airways.
  • Ethiopian Airlines offers weekly service from London Heathrow via Addis Ababa.
  • SN Brussels Airlines flies from Gatwick and Brussels to Kigali four times a week.
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UPDATE: According to Wolfgang Thome, one of the most active travel industry bloggers in East Africa, the Trail will now be launched on November 25th. He said in a recent blog posting that tour operators have begun to market the trail.

With the launch of the Congo Nile Trail on November 4th, Rwandan tourism is further diversifying and sharing its cultural and natural heritage with the world.

Location of Congo Nile Trail in Rwanda

Congo Nile Trail Location

The Trail begins on the shores of Lake Kivu along the western edge of Rwanda across from the Democratic Republic of the Congo and extends south for 227 kms from Rubavu to Rusizi via the Karongi and Nyamasheke Districts. The trail offers stunning scenery, coffee and tea experiences, and visits to towns and villages along the Lake.

Congo Nile Trail - Rubavu to Rusizi Route Map

Congo Nile Trail - Rubavu to Rusizi Route Map

The Trail can be walked in 10 days or completed by bicycle in five days and by 4×4 car in three days. Along the way, the Congo Nile trail includes eight base camps, two main paths and four secondary trails, which all make this a breathtaking “bucket list” once-in-a-lifetime hiking experience.

For a more detailed map, click here Congo Nile Trail Map.

Contact: Philibert Ndandali, Senior Promotion Officer,  Rwanda Development Board (RDB). Cell: +44 788 684804 (Rwanda)  or + 44 7572 091962 (UK) during the World Travel Market (Nov 7-11). Email: philibert.ndandali@rdb.rw

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