SW Associates, LLC: Sustainable Development through Tourism

Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

The Japanese has proposed (emphasis on proposed!) an interesting marketing strategy to attract visitors back to the country — give away 10,000 tickets to prospective tourists. The story has gone viral. Major media such as Time Magazine, The Guardian, USA Today, Wall Street Journal and many others have circulated the story. When clicking to the Japan National Tourism Organization website for more details though, the following message pops up:

“Recently a number of media outlets have publicized articles about “Japan Offers 10,000 free flights to foreigners”, however it is subject to government budgetary approval, and no details have been decided yet. Therefore no related information is included in our website.”

Stay tuned to this story. If it happens, it will be interesting to see the results.

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