SW Associates, LLC: Sustainable Development through Tourism

Gambia Establishes Tourism Board

As in many countries, Gambia has established a Tourism Board to focus on marketing the country internationally. It is increasingly common to separate a country’s tourism marketing from other tourism development activities.

According to AllAfrica.com, “The minister of Tourism and Culture, Aja Fatou Mass Jobe-Njie Monday inaugurated the new board of directors of the Gambia Tourism Board [formerly Gambia Tourism Authority] at her Ministry’s conference room in Banjul…The Tourism minister explained that the change in the initial set-up of the Gambia Tourism Authority to The Gambia Tourism Board is not cosmetic, but rather a deliberate and calculated attempt to change the status quo by having in place a more robust and result-oriented institution capable of promoting tourism in The Gambia to a higher height.” For more, click here.

Bookmark and Share

Leave a Reply