SW Associates, LLC: Sustainable Development through Tourism

State of Kerala (India) Releases Impressive Draft Tourism Policy

The State of Kerala in India is one of the country’s top tourist destination regions. Tourism comprises 66% of the State’s GDP and employs over 1 mn residents. International tourism to Kerala increased over 20% from 2009 to 2010 to almost 660,000 arrivals generating 38 billion rupees (US$778 mn) in foreign exchange. Given the State’s rapid increase in tourism, it is not surprising that a new tourism policy was recently drafted.

The new policy seeks to set the stage for Kerala becoming a world-class destination based on local visitor experiences, especially nature and culture-based experiences. The policy also emphasizes community-led growth so that the economic benefits of tourism development help local communities as much as possible. Lastly, the policy also wisely emphasizes infrastructure development and human resources — critical areas to ensure sustainable tourism development.

For more information, check out the policy.

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