SW Associates, LLC: Sustainable Development through Tourism

WTTC invites applications for “Tourism for Tomorrow” Awards

World Travel & Tourism Council Recognizes Best Business Practices in Sustainable Tourism

The World Travel & Tourism Council is inviting tourism businesses and destinations worldwide to apply for its 2012 Tourism for Tomorrow Awards.

The Tourism for Tomorrow Awards, now in their seventh year under WTTC’s stewardship, are aimed at recognising best practice in sustainable tourism within the Travel & Tourism industry worldwide. Given the growing concern about natural and cultural resources, these Awards are particularly important to WTTC and provide the Council with the opportunity of promoting and partnering with the industry leaders in responsible tourism, highlighting the prime examples of best practice.

In 2003, the World Travel & Tourism Council (WTTC) launched its vision statement – the Blueprint for New Tourism.

Outlining a multi-stakeholder vision, the Blueprint for New Tourism “looks beyond short-term considerations… and focuses on benefits not only for people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments.”

One way in which WTTC exemplifies that vision for New Tourism is with the Tourism for Tomorrow Awards. First established in 1989 by the Federation of Tour Operators to encourage action from all sectors of the industry to protect the environment, the Awards were subsequently taken over by British Airways in 1992, and were further developed to encompass all aspects of sustainable tourism, with the explicit aim of leading the industry in this field.

An independent panel of judges, including some of the world’s most authoritative experts of sustainable development and a stringent application process involving on-site verification visits by these experts, has earned the Tourism for Tomorrow Awards growing levels of respect among key audiences – the industry, governments and the international media.

Each year, winners and finalists are honoured at a special ceremony during WTTC’s Global Summit – one of the highest-profile events in the industry, facilitating dialogue between decision-makers, and thus influencing future action in one of the world’s largest industries – Travel & Tourism.

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